What are you top ten crypto-native / blockhain-based projects / companies / products / services?

Hey community - As the title says, seeking your assistance on identifying YOUR top 10 crypto-native / blockhain-based projects / companies / products / services that you admire and follow.

I'm interested in identifying projects / companies / products / services that are providing real value and utilizing blockchain and crypto.

I'm less interested as to whether these prejects have a token. I want to make this clear because I'm trying to better understand what's available today.

I'm also less interested in infra.

I'm most interested in both B2C and B2B services. An example of a company I like it TravelX - Implementing NFT airline tickets.

As much as I think I know a lot about crypto and blockchain, I realize that there aren't that many companies that I admire.

Starting here for some help and breadcrumbs.

Also, how are you finding projects / companies / products / services?

Thanks, everyone!

Edit: To be clear, not seeking a discussion on projects with coins that are "supposed" to go to the moon. Would other to keep the discussion away from this please.