5 years ago, Goldman Sachs said that “Bitcoin is never coming back“. Today they are, just as others, actively adopting Bitcoin.

The by far hottest topic in Crypto right now, is the entry of institutional investors and all of that during a bear market. While of course we can speculate that many of them had already thought about this since 2021 and probably even bought BTC or other Crypto assets behind closed doors without anyone knowing. But now with the largest asset-manager leading the push for a Spot Bitcoin ETF, it is indeed the age of institutional investors in Crypto.

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Previous bullish news of Goldman Sachs from 2022, promising to invest tens of millions in Crypto

Another example for that may be Goldman Sachs, also one of the biggest asset-managers, who just this year started to acknowledge BTC as the best-performing asset of the year. But that was not always like that…

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Old report of Goldman Sachs calling BTC practically “dead“ in 2018

Yeah, in 2018 Goldman Sachs, just as many of those other institutions of today, was very anti-Bitcoin. They just wanted to see Bitcoin die at every opportunity. Now during the 2018 bear market (which was actually less severe than the current bear market), they were also one of those calling Bitcoin dead and that it could just never recover from that bear market.

Bitcoin, in fact did recover from it‘s first bear market following a mainstream hype bull market and went on to it‘s biggest bull market yet in 2021 (in absolute value of money). Now this will probably be the same story of for the 2022/23 bear market and a possible bull market in 2024/25.