What turns me off

I don't care how much potential a project appears to have, I place professionalism towards the top of my requirements for investing. If I go to a project's Twitter account and they are addressing their followers by saying "hello frens" and posting cartoonish memes of their brand, I'm immediately turned off. And if I then see their followers posting memes of rockets and such, and they are all working each other into a frenzy, frothing at the mouth like a bunch of hungry children... yeah fuck this, I'm out.

I understand this is not the most important thing, but the culture of a project and it's followers can either seem inviting to me or completely turn me tf off. I know there are a lot of snakes in crypto and what turns me off can end up being very successful and what doesn't could tank, but I still want a project's leaders to act, speak and post with professionalism.