We already have all of the good Web2 features, but it also has the unhealthier part. Web 2.0 has also been tremendously disruptive to certain industries to the point of being an existential threat to some of them. These are sectors that have either failed to adapt to the new web-centric business model or been slow to do so, with retail, entertainment, media, and advertising among the hardest hit. User Generated Content (UGC) covers all the good features of web2/web3 making it agnostic. So, where we can find this mix of ideas and create an unique protocol that it provides management, engagement and be the home for influencers who are seeking ways to improve their branding. The natural replacement for ads comes by the format of Word of Mouth (word-of-mouth) content. Both small content creators and influencers can make products independently from ads. WOM Protocol does the part of rewarding users by their efforts. Using an ETH PoA consensus, users need to put a small stake to create authenticity and a honest belief through the content that is going to be created. The users that are going to rate the content and they also need to stake before giving their voting, and also need to show through the staking that they do their rating of content without bias and with a deep believe that their vote is in the majority of others. Through WOM dApps as the campaign manager, if a product pass the authentication it is available in the management and now itβs eligible to earn based on engagement. So, If you get good rating & good engagement = more earnings overall I would like to see more users trying it, this is a straight innovation investment and DeFi should reward loving customers or product makers in a way where everyone can win and not a bunch of big corporates. You can also find it here: https://womprotocol.io Twitter: https://twitter.com/WOM_protocol WOM dApp Bullzapp: https://app.bullz.com [link] [comments] |
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