Thoughts on ENS domains?

I've had an ENS domain for a while now, but just had it parked... Last weekend, i took the time to work it out and set it up and I must say, I think this is a big step forward in usability for crypto.

Once I was confident that I had added the correct wallet addresses to the ENS, i found it an absolute breeze to send money from various places, including my cold wallet and a couple of exchanges I tested out.

I equate it to a password manager, where I only need to remember and check the main password. Like a password manager, i've no doubt there are some risks and you should still check the address provided when moving large amounts... But this feels like a real product advancement.

Any thoughts? Any pitfalls us ENS noobs should avoid?