The bullish case for Reddit avatars with NFL drop imminent

The upcoming NFL/Super Bowl avatars represent another big investment for Reddit. You can’t even say Super Bowl these days without permission - radio and tv hosts etc literally have to say “the big game” as Super Bowl is a trademarked phrase of the NFL: Without express written permission from the NFL and/or the teams involved, you may not use the following, or related protected words or logos, in marketing or promotions, whether on-air, in print, online, or otherwise: “Super Bowl” “Super Sunday” The Super Bowl logo.

Reddit has clearly invested millions into the licensing of this next avatar drop in partnering with the NFL. This is on top of their recent Reddit Cup (edit - not sure if that one was actually affiliated/using FIFA trademarks or not) avatar drops - both of which were/are free to users. The Reddit team is serious about building the avatar ecosystem and is showing it with these investments. A generation 3 drop of paid/premium avatars is on the horizon. And at some point in the near-ish future Reddit will launch an avatar storefront - you’ll be able to buy and sell your avatars from other users, and of course a percentage of sales will go back to Reddit. This will make sales way more accessible to the average Reddit user who doesn’t want to use a third party marketplace or separate crypto wallet to engage with avatars.

The ecosystem for avatars is growing and Reddit is investing heavily into them. They’re fun to mix and match (even if you just use the free ones, but there are some really slick looks among users with premium ones to combine). And we may be sliding out from a bear market.

The future for Reddit avatars is bright.

Good luck to everyone in the NFL drop, whenever it is - hope you get a low mint number!

Edit: not sure when the drop will be but they’re not live yet. Usually, users are eligible for free drops just by being active on Reddit. You’ll eventually see a banner to tap on your feed or at the top of your screen depending on your platform after they go live to claim - keep an eye out.