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Question regarding Ethereum Name Service

Etherum Reddit

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https://medium.com/the-ethereum-name-service/full-dns-namespace-integration-to-ens-now-on-mainnet-9d37270807d3

There’s something I’m missing due to my limited knowledge of DNS and I would appreciate any insight the community can provide here.

For discussion purposes, let’s say that I am a huge corporation like Nike and would like to utilize the benefits of ENS for payments, rewards, NFTs, etc. then why do I actually need a “.eth” extension when I can import Nike “.com” onto ENS?

What am I missing in terms of “.com” extension on ENS vs a “native” (.eth) ENS domain? Are there any features or benefits unique to “.eth” opposed to a “.com” on ENS?

I apologize if this topic has been discussed before, but I can’t find anything that speaks to this directly and can’t wrap my head around this. Thanks in advance.

submitted by /u/Seedani
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