BMW and Porsche have both recently ramped up their own Web3 plays, while Baby Shark is dipping into the blockchain gaming sector, but just for kids.
Porsche to launch 7,500 NFTs for use in a ‘virtual world’
German luxury car manufacturer Porsche has suggested it will be significantly ramping up its Web3 efforts after unveiling an upcoming nonfungible token (NFT) project consisting of 7,500 customizable tokenized vehicles.
In a Nov. 29 announcement, Porsche stated that the NFTs will be launched in January, and users will be able to customize various aspects of the cars in relation to performance and appearance.
The NFT art itself is being designed by designer and 3D artist Patrick Vogel, with all pieces revolving around the famous Porsche 911 model.
Notably, these virtual assets will be designed in Epic Games’ Unreal Engine 5, suggesting that gaming integrations are afoot.
The company gave a sneak peek into the project at the Art Basel conference in Miami on Nov. 30. While specific details have not been mentioned, the company noted that owners will be able to use the cars in the “virtual world,” most likely meaning some sort of metaverse.
More broadly, Porsche suggested that it is looking to significantly ramp up its exposure to Web3 moving forward, with the announcement noting that:
“Digital art is just one aspect of Porsche’s Web3 strategy. The sports car manufacturer is working to integrate the potential of blockchain technology into existing and future processes and solutions.”
Porsche previously had a hand in launching soccer-themed NFT collectibles in June 2021 as part of a project called Fanzone, but now appears to be taking the tokenization of its cars more seriously.
BMW to get Web3 trademarks
Speaking of German luxury car manufacturers, BMW has reportedly applied to trademark its logo in relation to a host of Web3 products and services.
The move was highlighted by USPTO licensed trademark attorney Mike Kondoudis, who frequently shares news regarding Web3 trademark applications in the United States from major companies.
BMW outlined intentions for its logo to span across collectibles such as virtual clothing, footwear, headwear and vehicles while also indicating plans for downloadable virtual goods such as online environments and games.
BMW is coming to the metaverse!
— Mike Kondoudis (@KondoudisLaw) November 30, 2022
The company has applied to trademark its logo for:
▶️ NFT authenticated media + files
▶️ Virtual vehicles + clothing + footwear
▶️ Retail stores for virtual vehicles + clothing
▶️ Virtual environments
… and more!#NFT #Metaverse #Web3 #BMW pic.twitter.com/huO0RkiGWz
Baby Shark’s Web3 arc
Content from Pinkfong’s massively popular children’s song/music video Baby Shark is set to be tokenized as part of a family-focused blockchain game.
Pinkfong reportedly penned a licensing agreement with Toekenz Collectibles to create and issue Baby Shark characters in a child-safe digital environment.
Toekenz Collectibles is an NFT platform targeted at children aged 12 and under, and the focus of the game is to educate kids aged five to nine “about the trading economy of digital collectibles.”
The kids will also be able to customize the NFT art to their own liking, and even participate in a Tokenz DAO where they “can exercise democratic decision-making.”
This is not Pinkfong’s first dip into NFTs. Cointelegraph previously reported that the South Korea-based company launched a series of limited edition Baby Shark NFTs in December last year.
Related: Two Bored Apes sell for $1M each: Nifty Newsletter, Nov. 23–29
Deadmau5 rolling out music metaverse
A Web3 startup co-founded by popular crypto-friendly DJ Deadmau5 (Joel Zimmerman) is gearing up for the launch of a music and gaming-focused metaverse platform.
Announced at the Art Basel event on Nov. 29, the startup known as Pixelynx stated that the Polygon-based platform will launch this week and kick things off with an augmented reality (AR) scavenger hunt set on Miami Beach.
The firm’s CEO and co-founder, Inder Phull, described the AR scavenger hunt as a “Rock Band meets Pokémon Go experience,” in which virtual gaming features are merged with real locations on maps via smart devices.
Users who hold Deadmau5’s Droplet NFTs will gain early access to Pixelynx’s metaverse, with the platform aiming to provide a host of virtual experiences for fans of particular musicians and artists.
More Nifty News
NFTs depicting the ongoing protests in China against the country’s tough zero-tolerance COVID-19 policy have found their way to the NFT marketplace OpenSea at the tail end of November.
On Nov. 30, decentralized exchange (DEX) Uniswap announced that users can now trade NFTs on its native protocol. The function will initially feature NFT collections for sale on platforms including OpenSea, X2Y2, LooksRare, Sudoswap, Larva Labs, X2Y2, Foundation, NFT20 and NFTX.
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