How long does it usually take before a coin or chain takes off/becomes popular?

Has there been any trend or timeline of sorts where we expect a dormant chain or coin to steadily pick up steam and shoot into the mainstream? For example, I don't think it's fair to say that, "all of a sudden" we're now seeing Crypto.com making headlines with the Staples Center/Crypto.com Arena name change. Surely there must've been a timeline involved.

I read this article that mentions some projects that it says might pick up steam soon, and much of them launched their mainnets in 2017/2018.

Basing on Crypto.com's history, it launched on 2016 and the CRO token took off in 2018 soon after. But it's only recently that it made headlines, right? I wonder if ~3 years or so is a good gauge whether or not a project is still worth looking into/hodling or not?