Dutch national Basketball champion adopts NFT ticketing, the NFT evolves based on the outcome of the game

Basketball club and sixteen-time Dutch champion Heroes Den Bosch has entered into a five-year partnership with GUTS Tickets.

The NFT tickets of Heroes Den Bosch will change their appearance depending on the result of the match. Fans will receive an NFT with a green glow and final score after a Heroes victory and an NFT with a red glow after a defeat. The tickets will live on after the match as a unique collector's item for the fans.

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https://preview.redd.it/23i6jv6h6nw81.png?476&format=png&auto=webp&s=0eebb2395cab54fa959adbbaef9ba10eb695ea95

The evolving collectible

Evolving collectibles represent a new way for an event organizer, artist or team to bring fans further on the event journey through a form of collectible storytelling.

Everyone understands the sentimental attachment that a physical ticket stub can provide and an NFT Ticket is capable of not only replicating that feeling but turning it into a dynamic experience that fans and event organizers can share.

As NFT Ticket imagery is stored off-chain and referenced in metadata, it becomes possible to change the NFT imagery to correspond with certain actions and trigger points for events. This ‘Evolving’ process, provides fans with an exciting new moment in the event experience and gives new life to the idea of cherishing an NFT Ticket post-event.

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Announcement from Heroes Den Bosch

Digital ticketing

As of today, ticket sales for Heroes Den Bosch home games are conducted via the digital ticketing system of GUTS Tickets. GUTS was born out of the desire to make ticket sales fairer and easier with the help of new technology.

Apart from digital ticket sales for all home matches, the partnership also has an innovative edge. As the first user of the NFT infrastructure of GET Protocol, GUTS Tickets is also the world's largest publisher of NFT tickets. Visitors receive digital memorabilia of events. Fans will receive an NFT with a green glow and final score after a Heroes victory and an NFT with a red glow after a defeat.

Rempko de Bie, CEO of GUTS Tickets:

"We are very happy to work with a progressive party like Heroes Den Bosch. Of course for the ticketing in itself, but especially because of the possibilities that the cooperation brings in terms of innovation. The dynamic NFT tickets are a fantastic first and a good example of what technology can add to the fan experience. At the same time, as far as I am concerned, it is only the tip of the iceberg of what we will be able to achieve together."

Bob van Oosterhout, owner Heroes Den Bosch:

"Working with a party like GUTS Tickets, a young, fast-growing and highly innovative organization, is an excellent fit for Heroes Den Bosch and the ambitions that the club has. Working with NFT tickets is progressive and very promising. The possibilities are enormous for the club, but even more important: for the fans. That they can now collect digital memorabilia from 'their' club is a fantastic addition to what we have to offer our fans. With GUTS Tickets we are leading in ticketing and of course I am proud of that."

Announcement translated from:

https://heroesdenbosch.com/nieuws/nft-tickets

Sources

Announcemnent Twitter - Heroes Den Bosh https://twitter.com/HeroesDenBosch/status/1520093857416949761

Announcemnent Twitter - Guts Tickets https://twitter.com/GUTStickets/status/1520049364659576835

YouTube - https://www.youtube.com/watch?v=1LSIGKgrwZU&t=22s

Explainer for fans https://www.heroes.guts.tickets/

NFT ticketing protocol - https://www.get-protocol.io/