Crypto interest peaked worldwide in May 2021 in its entire history and we are still 75%+ down from there as of April 2023. Not much increase in curiosity about crypto in the last 12 months though bottomed in Dec 2022.

There is a lot of talk about a bull run and bull market these days and I started thinking about potential new entrants who would likely enter the market to drive the bull run. I started playing with Google trends to see how Crypto is being searched for. I would consider this "Search" as a proxy for more people trying to learn/ explore Crypto and hence potentially enter the market. Not very surprising but some interesting perspective indeed. May 2021 was the golden month in Crypto's history - massive spike in web search on Crypto currency worldwide, but, it's downhill since then and it hasn't even gotten to 25% of that level yet.

Here is the view in the last 20 years:

https://preview.redd.it/j0qbfnj2ukua1.png?934&format=png&auto=webp&s=e4c1369f28bf54687c72a869691f6018e42c45ce

But, as I started zooming in to see how things have changed lately, the 5 Year view didn't look very different from 20 Year view.

https://preview.redd.it/aa6j2ql7ukua1.png?928&format=png&auto=webp&s=802ca3040af65f52e635987a9a3c943e3e9b270b

And the 12 month view looked even worse as I was expecting a nice uptick in interest in the last few months but unfortunately, there isn't any.

https://preview.redd.it/ae76r1adukua1.png?932&format=png&auto=webp&s=4146182fe68d95588dec2e6bd2c1513fcdd4b551

In fact, 12 month view has been the worst if we want to believe we are in bull market. The curiosity level has not changed much in the last 12 months, except, only good indication that there was a local bottom in December 2022. May be economic/ market outlook is much better than what it was a year ago, but, it seem a lot more needs to happen for the interest to spike again. May be price action, maybe some government/ institutional moves or something else.