Bitcoin helped bring our coffee to a worldwide audience.

Hi from El Salvador!

For close to two centuries now El Salvador, and basically every other country who exports coffee has exported green (unroasted) coffee. A couple of hundred years ago it was really the only way to do things since coffee stales and if you put it on a boat and ship it across the world by the time it'd reach the final consumer the quality would suffer too much. Nowadays with modern logistics networks it opens a door to doing things differently.

In my experience a fair amount of people outside of producing countries do not know how coffee is made, but basically you plant the tree (it's a 5-8 ft tall tree depending on the variety), wait about 3-4 years for that first harvest and then process and dry the coffee. Once it's dried it's shipped across the world. Every year after that you get one harvest a year. Then, traditionally, when it reaches its destination is roasted and sold to the public.

Like banking, coffee right now is RIDDLED with intermediaries:

A grower sells the coffee cherries to a mill, a mill processes them and sells them to an exporter, an exporter sells them to an importer, an importer sells them to a distributor, a distributor sells them to a roaster, who sells them to a retailer, who sells them to you.

So we figured there's got to be a better way so we went peer to peer. We're in El Salvador, we buy coffee from growers we know and pay them exactly what they ask for their coffee, roast it, and ship it directly to you bypassing tons of intermediaries in worldwide markets and finance all paid for in bitcoin (mostly over lightning).

We can get you coffee directly from our roastery in San Salvador to your door in 3-5 days depending on where you are in the world. This peer-to-peer model has allowed us to offer top-tier specialty coffee at a better price while cutting out unnecessary layers of the supply chain.

If you're attending the Adopting Bitcoin conference this year in San Salvador, I’ll be speaking about our journey. You can also learn more on our blog at thegoodbeans.com, or ask me anything here. Follow us on X at goodbeansthe or try our coffee for yourself!