Algorand FIFA partnership

Seriuosly, what was all that about?
Am I missing something because basically nothing really important happened (as far as I know). It's like they did it to create some kind of ''hopium'' to get more people to invest in Algo and then nothing, crickets. Now the governance period 6 is coming and i'm seriously considering dumping half of my Algo bag for something else because I think the whole project is managed poorly and how do they think to ever suceed doing business like that?

To conclude, I like the easy usability of Algo but I don't see that it is achieving its potentitial.