???? A web3 game is coming to the Super Bowl ????

Gabriel Leydon broke the news yesterday...

His blockchain gaming company, Limit Break, has purchased a $6.5 million Super Bowl ad.

It will be the first Super Bowl ad featuring a web3 game.

Here's what you need to know:

The ad will be about the DigiDaigaku game and will be live during the Super Bowl LVII on February 12th, 2023.

+50 million people will be watching the game live, with tens of millions online, so the ad will bring tons of eyeballs to the web3 gaming and NFT space.

In the ad, there would be two DigiDaigaku NFTs:

• 1 from the Genesis Collection.

• 1 from the Heroes collection.

The 30-second ad will be the first Super Bowl ad featuring a web3 project. But it won't be the first ad for Gabe Leydon.

As the CEO of Machine Zone, he ran two Super Bowl ads for his games:

• Game of War: Fire Age featured the famous model Kate Upton.

• Mobile Strike with the legendary actor Arnold Schwarzenegger.

Gabriel Leydon is bullish on Super Bowl ads in general.

He believes that they will bring a ton of press for his project.

And I kinda see his point.

You get a ton of people talking about you before and after the game.

Leydon and his co-founder Halbert Nakagawa raised $200 million in funding for their blockchain gaming company, Limit Break.

The company has pioneered the "free-to-own" business model.

It gave away its DigiDaigaku NFTs for free, and so far, it has been a success.

They have a few collections that have reached impressive floor prices:

- DigiDaigaku Genesis at almost 15 ETH.

- DigiDaigaku Spirits at around 6.3 ETH.

- DigiDaigaku Heroes at 7.5 ETH.

My take:

Many marketers have shied away from Super Bowl ads because of their high costs. But Gabe is going against the grain, and I LOVE that.

The 2022 Super Bowl featured a ton of successful crypto ads, showing that maybe he has a point:

• Coinbase's viral ad got them an increase of 309% in app installs week-over-week and another 286% a day after the Super Bowl.

• eToro's app installs grew 132% week-over-week and 82% a day after the event.

• FTX also saw a major increase in app downloads, with a 130% boost in downloads week-over-week + 81% growth a day after the game.

So I can see why Gabe is bullish on Super Bowl ads.

One thing is for sure - this campaign will bring a ton of mainstream attention to web3 gaming, and I couldn't be more excited about it.

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