A sign of mainstream adoption? Mass email from Fidelity: "How crypto may be used in the real world"

So I have a Fidelity account for my 401k. I've never demonstrated interest in crypto to them whatsoever. I just got an email which was part of their mass distribution to their customers basically outlining and promoting crypto usage as a real world utility.

The email itself is basically a newsletter. If anyone's interested in what Fidelity has come up with to promote crypto, here's their little video: https://www.fidelity.com/learning-center/trading-investing/crypto/crypto-in-the-real-world

I'm not here trying to get anyone to invest with Fidelity or argue over the merits of the video. What I found fascinating about this was a reputable company like Fidelity is literally mass emailing all their customers with positive messaging about crypto adoption and helping to spread awareness. I feel this is pretty important to note, actually.